If you have a small business, then marketing is something that you need to approach with care. You will not have the large budget that larger companies in Miami have. This means that you cannot fight using their tactics because you will lose. Small business marketing requires smarts. If you want to be the more established competition, you have to be one step ahead.
So, what can you do to market your small business effectively?
There is no shame in thinking local when it comes to your small business. In fact, doing so may be your saving grace. You need to establish yourself within your area. One of the ways that you can achieve this is by using geographical SEO methods. By optimizing your business for local search, you have a higher chance of attracting clients from your locale. This means that you will be more visible to people who are interested in the products that you offer in your area.
Make sure that you are optimizing everything on your website, from images to text files. Once you have done that, you can either hire a local SEO company or check elance.com for some talented freelancers.
In order to make an impact on your community, you should also become an active member. When the opportunity comes for you to sponsor a community event, do so. By being a sponsor, you will have a tremendous opportunity to raise your business brand in the locale, which will help boost your revenues.
You should also print flyers, bookmarks and business cards for distribution in your area. People will only take note of your business if you do something to bring your brand to their attention. Offer a few branded products to the public via local schools, libraries, hospitals and so on.
You should consider taking on a local partner or two as part of your small business marketing strategy. These partners should be businesses who are not in direct competition with you. You can create campaigns that help all the parties involve attract more clients to each of your businesses. These may include giveaways and coupons among other things. Here is a great video that we found on YouTube about some GREAT marketing methods, especially if your business is on a tight budget.
Collaboration is beneficial because it helps you reach the client base of your partners that you would never have had access to otherwise. You will also be able to render similar services to them. All the parties involved will be able to enhance their reach which usually translates to higher revenues.
Networking and Referral
Always take time to build a network of people who can benefit your business. When you attend any social gatherings, ensure that you meet and greet as many people as possible. If you make a good impression, such people will remember your business the next time they need products that you sell. Alternatively, they will refer others to your business.
Also ask your existing clients to refer people to your business when they require your services. You will be surprised at how many more clients you can obtain in this manner.
At the end of the day, you need to be tenacious and shameless if you want to market your small business.