Is SEO Worth The Effort?

As a small business marketing blog, we cover a lot of digital marketing tactics. In our opinion, SEO is the most powerful form of marketing your business can invest in. In fact, we’ve written about it before. In case you don’t stay up to date with digital marketing news, Google has been on a tear ripping down sites that have invested in SEO.

Why?

No one knows for sure, but we can speculate. Google wants people to invest in Google ads, not third part SEO companies. SEO companies are a major thorn in Google’s side, and they will do anything in their power to tear them down.

At the end of the day, I can’t really blame them. They are a publicly traded company that has a duty to their shareholders to make a boat load of cash. The main way they do that is through paid search and display advertisements. FOr the most part, companies will invest in SEO or PPC ads. If a company is investing in SEO, they are taking money out of Google’s pocket. This can’t happen.

So this begs the question, as important as good SEO is for your business, should you be investing in it? There is a good chance that your efforts can get torn down by Google’s wrath and your website be sent off into obscurity. Once it is gone, there is really no coming back.

We reached out to our resident SEO expert, Ryan Stewart, for comment.

As an owner of one of the major SEO companies in Miami, this is always looming in the back of my mind. It is really frustrating, not only as a business owner, but as someone who wants to help small business success with their online efforts. Getting visibility in search engines is vital for your digital marketing success but the odds are stacked against you. The way Google’s algorithm is set up is to favor large multi billion dollar companies. That means as SEOs we have to find a way to work within their framework and get success for our clients. Google constantly changes their algorithm and makes it more difficult to have success, and they penalize websites that follow their guidelines. I still believe in SEO and I still believe that investing in SEO is vital for your business to have online success. Only time will tell to see how this all pans out…

Ryan may be a little bit biased, but we side with him. If your business wants to have success online you have to get found. More people click on organic search results as opposed to ads, so being present is becoming increasingly important.

We will continue to cover this topic as things unfold. Stay tuned for more updates.

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Guest Post Submission: Local Marketing

This post comes in from Ryan Stewart, digital marketing expert Ryan Stewart, owner of Marketic, a Miami SEO company.

small marketingIf you have a small business, then marketing is something that you need to approach with care. You will not have the large budget that larger companies in Miami have. This means that you cannot fight using their tactics because you will lose. Small business marketing requires smarts. If you want to be the more established competition, you have to be one step ahead.

So, what can you do to market your small business effectively?

Think Local
There is no shame in thinking local when it comes to your small business. In fact, doing so may be your saving grace. You need to establish yourself within your area. One of the ways that you can achieve this is by using geographical SEO methods. By optimizing your business for local search, you have a higher chance of attracting clients from your locale. This means that you will be more visible to people who are interested in the products that you offer in your area.

Make sure that you are optimizing everything on your website, from images to text files. Once you have done that, you can either hire a local SEO company or check elance.com for some talented freelancers.

In order to make an impact on your community, you should also become an active member. When the opportunity comes for you to sponsor a community event, do so. By being a sponsor, you will have a tremendous opportunity to raise your business brand in the locale, which will help boost your revenues.

You should also print flyers, bookmarks and business cards for distribution in your area. People will only take note of your business if you do something to bring your brand to their attention. Offer a few branded products to the public via local schools, libraries, hospitals and so on.

Collaborate
You should consider taking on a local partner or two as part of your small business marketing strategy. These partners should be businesses who are not in direct competition with you. You can create campaigns that help all the parties involve attract more clients to each of your businesses. These may include giveaways and coupons among other things. Here is a great video that we found on YouTube about some GREAT marketing methods, especially if your business is on a tight budget.

Collaboration is beneficial because it helps you reach the client base of your partners that you would never have had access to otherwise. You will also be able to render similar services to them. All the parties involved will be able to enhance their reach which usually translates to higher revenues.

Networking and Referral
Always take time to build a network of people who can benefit your business. When you attend any social gatherings, ensure that you meet and greet as many people as possible. If you make a good impression, such people will remember your business the next time they need products that you sell. Alternatively, they will refer others to your business.

Also ask your existing clients to refer people to your business when they require your services. You will be surprised at how many more clients you can obtain in this manner.

At the end of the day, you need to be tenacious and shameless if you want to market your small business.

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Is Now the Time to Invest in Real Estate?

real estate investingAccording to CNN, this is one of the best times to invest in luxury Miami real estate, as people from all over the world and not just locals are finding out.
There is a great demand for luxury real estate in this city and the surrounding areas and builders are responding with a variety of
attractive buildings. As a matter of fact, this is a great time for the informed retail buyer to step into the Miami real estate market since there are many great deals to be made.

Whether you are a person looking for a condo for sale in Miami for investment purposes or a place to move into, there can’t be a better time than this. There are quite a few reasons for the state of the Miami economy:

  1. Miami is and always has been a wonderful place to live in: Most people that are looking for a good Miami apartment for sale know that this place is a tropical paradise that enjoys amazingly good weather almost the whole year round. Miami also has a great location right on the Atlantic Ocean. It is very easy to find a place that overlooks the ocean.
  2. There is a revival of the economy: The real estate market in Miami was especially hard hit by the collapse of the economy since there happened to be a glut of housing available at that time. There were no takers for fancy apartments and houses that came into the market right when the market went bad. Since the market is now looking up, it is possible to buy properties at good prices with the assured knowledge that will appreciate in value.
  3. Foreign investors are showing a great deal of interest in this market. According to reliable estimates, more than half of all real estate transactions in Miami involve a buyer from abroad. If you were to compare this with the figures for the United States overall (under 10 percent), then you will realize how crucial this factor is. Buyers include wealthy people from Asia, Europe and South and Central America.
  4. There are many attractive options available to choose from: Anyone looking for through the luxury apartment for sale Miami listings will see many properties available. There are quite a few luxury condos promoted by the biggest names in the business and designed by international architects and decorators. For instance, anyone looking for a condo for sale in Florida should just check out the Aventura Echo building to have a good idea of what the best apartments in this place are like. This project is a very luxurious one that caters to people with very discerning needs.

At the end of the day, it’s your decision. However, as property prices continue to spike, don’t say we didn’t tell you first!

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Is Now The Right Time to Open a Business in Miami?

miami small businessesSmall businesses are doing quite well in Miami and most investors are finding it profitable to go and set up a small business in Miami.

There are a number of reasons why this is so. The federal government provide a set of tax advantages to small business so as to enable them develop faster. Some personal taxes too have been exempted and corporate tax as well is as low as 5.5%.

Strategically Miami is designed to favor small business growth. Shipping of goods both at the port of Miami and Miami international airport have made transportation of goods quite easy and cheap. Communication too has been facilitated because of its central location between Eastern time zone and western Hemisphere. Workforce is not a problem as it is available from the multicultural people from more than 100 nations.

Banking industry in Miami is designed to favor the development of small business. Their interest rate is affordable to the small trade investor. Insurance sector too is there designed to help caution the small business from all the risk that they may experience in their business.

To start a business you just need to follow some few steps and your ready to go; First you need to Visit Small business Administration Centre. Here you will be advised on all what you need to develop your business to greater heights.

The second step is to obtain the necessary permits. You should obtain the local business tax receipt fill al, the required forms and pay tax with respect to the size of your business.

Thirdly use all the local resources so that your business will succeed. These include the chamber of commerce of Miami and the beacon council that will help your business create network.

To market your business efficiently you need to look into the adopting the following few steps to put it at the top of the market.

  1. Search Engine Optimization- Ensure that your business your website ranks well in Google, Yahoo, Bing and many other search engines. This will promote your online and ensure people using internet find it easy to get information on your business.
  2. Use Paid Search Marketing-This is the answer to reaching to your customers .Using Geo-targeting and advanced campaign setting will help you reach your customers on time and at the right place.
  3. Social Media Marketing-This helps build loyalty and attract potential customers. Through social media you help create brand ambassadors for your business through social media the conversation of your business keeps on growing.
  4. Content Sharing and Advertisement-Advertise you business in the Newspapers and if your able on the television network. Use bill board and radio shows to ensure people know what you offer.

Setting up a successful small business is easy and really the atmosphere and cost of doing business is quite low. The probability of success is high and the many incentives and proper marketing will favor the development of a small business.

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Does Your Business Need SEO?

does you business need seo?In this digital age, web design for small business is so important to help the business succeed online. Each small business should  invest in a good website as this is the first hand shake with customers. This is one strategy for the business owner
to achieve online marketing goals.

Potential customers are impressed by a sleek, updated and professional website before deciding to make a purchase or contact you. Therefore, any small business should be ahead of its competitors by having a unique web design. It can be extremely difficult to find good web design, especially in Miami – that’s why we’re here to help you guys out.

Opting for a good web design will help your business have a unique website different from that of other businesses. When your site has a unique design, potential customers will perceive your value by what they see online. This builds trust from web visitors who first embrace your online presence.

In a city like Miami (where trust is really hard to come by), it’s very important that you hire an excellent Miami web design and the best Miami SEO company as well, as it’s difficult to find the top SEO in Miami.

To watch the full Vimeo video, click here: https://vimeo.com/106689668

Small businesses should also embrace web designs that are responsive to all types of devices. With the modern technology today, a lot of devices are available for internet surfing. The sites build should be smart enough to re-size according to the screens whether on PCs or mobile.

The web design service hired should present you with a site that is adaptable. This means that as time goes on your business can add other features to the site. Additionally, the web design adopted should be search friendly. Make sure the web design company builds up your web site with methods and strategies that will help it rank high in the major search engine results.

 

A good web design also entails high quality content on the site. Customers should get all relevant information on the home page. The content should be easy to understand and help convert web visitors on the site to potential buyers.

The web design company should listen to the business owner so as to understand the business needs and its market target. This is important as web design for small business should embrace all the design elements working towards your online marketing goals. Depending on your vision, a good web design is an ideal for displaying your business content, menus, offers, newsletters or even an online store for selling online.

When looking for companies offering web design for small business services, look for a company with good reputation, affordable and which offers great support to the clients. This ensures that you get a good website where visitors will stay checking on your products or services and will return or even share your website to others.

For information on the top web design companies in Miami, or more information on Marketic, please contact us directly.

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