The other day we received an email from a small CrossFit Gym in Akron, Ohio. The email went something like this:
Hey guys! we’re a big fan of your blog. We were wondering if we could be signed up as guest contributors. See, we own a gym in Akron, Ohio that offers CrossFit services to client. The CrossFit space is extremely tough but we found a way to market our services using YouTube and White Hat SEO. If we could partake in your blog to share with your readers, we’d love you forever!
This post comes from Brain P at CrossFit Copley.
We’re trainers and CrossFitters – not marketers. However, we found a way to rank YouTube videos within the parameters of Google’s guidelines and we wanted to share it with the world.
We decided to put together a great piece of content and share it on YouTube:
(View full URL: http://www.youtube.com/watch?v=iH_3xa1DMWk)
We knew that took a little bit different type of optimization, as we saw on a number of the top digital marketing blogs like Search Engine Land and Moz.
We did out due diligence, the research and the elbow work. After a long process, we got the video to rank! Here are the exact steps we took:
- Naming the raw file with Akron CrossFit in the file name
- Uploading the video to YouTube and naming the file Akron CrossFit – CrossFit Akron – Top CrossFit in Akron
- Buying likes, views and follows on a number of internet marketing forums
- Interlinking the video on other YouTube channels
- Building links from external sources
- Building embed videos from other websites
This is a long and arduous process, but it works!
Think about it this way. CrossFit Akron gets searched for over 800 times in Google each month – that means if we could rank a video on the first page and capture even 1/3 of that traffic, we’d be driving a positive ROI.
We shouldn’t have to justify the ROI of ranking high in search engines, but if you aren’t familiar with this, you should be.
Since ranking on the first page of these searches our video has drawn over 200 clicks a month to our websites. Using heat maps and click tracks to follow the path of the clicks, we have deduced that we get 10 clients a month from this video.
One client is worth $200 a month to our business – so 10 x $200 = $2,000 new dollars each month just from being on the first page!
Ranking YouTube videos is a lot of work if you want to do it the right way. However, as our case study shows, the ROI is well worth the effort!